Privacy Policy

Effective Date: 22 January 2023
Last Updated: 25 January 2025

Showflat Asia (“we,” “our,” or “us”) is committed to protecting your privacy and ensuring transparency in how we handle your data. This Privacy Policy explains what information we collect, why we collect it, how we use it, and your rights regarding your information.

1. Information We Collect

We may collect the following types of data through forms, cookies, and third-party tools:

Personal Information: Name, email address, contact number.
Financial Data: Only collected when engaging our partners for financial services like mortgage or financial planning.
Cookies and Tracking Information: Data related to your browsing activity for functionality, performance, and targeted marketing.

2. Purpose of Data Collection

We collect and process your data for the following purposes:

To enhance user experience and improve website functionality.
To support marketing strategy and automate marketing processes.
To facilitate order processing and respond to service inquiries.

We may profile data and use it to automate marketing communications.

3. Sharing of Data

We share your data with:

Internal Use: For analytics and planning marketing strategies.
Partners: Third-party service providers for order processing, financial advisory, and analytics.
All third-party partners are required to adhere to applicable data protection laws.

4. Data Retention

We retain your data until you delete your account or request its removal. General policies apply to inactive accounts, which may be reviewed periodically for deletion.

5. Compliance

We comply with applicable data protection regulations, including but not limited to:

Singapore Personal Data Protection Act (PDPA): Governing the collection, use, and disclosure of personal data.
General Data Protection Regulation (GDPR) (where applicable): For users in the European Union.
This ensures we handle your data transparently, lawfully, and with accountability.

6. Your Rights

You have the right to:

Access and Correct: Review and request corrections to your data.
Request Deletion: Delete your account and personal data.

Exercising Your Rights:

Via your account dashboard.
By contacting us at data.protection@showflat.asia.

You may opt-out of:

Cookies: Manage cookies during your first visit to our website.
Marketing Emails: Unsubscribe through email notifications.

7. Security Measures

We use encryption and access controls to protect your personal data. In the event of a data breach, affected users will be notified via email within 10 working days.

8. Use of Third-Party Tools

We utilize third-party tools, including but not limited to:

Google Analytics
CRM services
Email marketing platforms

We recommend partnering with tools that comply with global regulations such as GDPR and PDPA. Examples include:

HubSpot for CRM (GDPR-compliant).
Mailchimp for email marketing (GDPR and CCPA-compliant).
Stripe for payment processing (GDPR and PCI DSS-compliant).

9. Cookies and Tracking

We use cookies for:

Functional: Ensure website performance.
Performance: Analyze user interactions.
Targeting: Deliver personalized marketing content.

You can manage your cookie preferences when you first visit our website.

10. Updates to the Privacy Policy

We update this policy annually. You will be notified of any changes via email.

11. Contact Us

For any privacy-related inquiries or to exercise your rights, please contact us at:
Data Protection Department
Email: data.protection@showflat.asia

Placement of Privacy Policy

To ensure compliance and visibility:

Footer Link: Include a “Privacy Policy” link in the footer of every webpage.
Account Creation: Display the policy link during user registration or checkout.
Cookie Banner: Link to the policy in the cookie consent banner upon first visit.
Contact Forms: Add a link to the policy near any form where personal data is collected.